In a bid to deliver maximum value for New Zealand's rugby mad population TV3 has broken out of the box and explored a range of online opportunities.
Enter Fantasy Gaming, or in particular Fantasy Rugby online games. This is space that has shown huge growth in recent years providing endless hours of entertainment for thousands of mad keen fans. With TV3 holding exclusive TV broadcasting rights in New Zealand for the RWC, said to be the 3rd biggest event in the world behind the Soccer World Cup and the Olympic Games, it was important to select the right game.
TESTRUGBY.COM by FitSurfer Fantasy Games has been chosen by TV3 to fill this 'fantasy need'. It is widely recognised as the most complete Fantasy Rugby game available, and having a proven track record with 80,000 registrants plus several years of experience it was the obvious choice.
The game is designed to extend real life events into a fantasy world. It allows armchair fanatics to prove their rugby knowledge by providing them with fantasy money to purchase a team of actual rugby players. Points are earned based on actual statistical results by players in the games. Then to add a little spice, rugby players can be bought and sold in a stockmarket environment, meaning fantasy competitors can generate more 'wealth' with which to buy better rugby players.
Critical to TV3s decision is comfort in the knowledge that TESTRUGBY.COM has been developed by Stream Interactive for FitSurfer, and has ongoing support from Stream. Irregular usage and massive traffic spikes go hand in hand with online games, and TV3 needed to be certain that professional support would be available to ensure guaranteed uptime and fast page delivery.
Stream Interactive demonstrated capability on all fronts, and tegether with FitSurfer's gaming skills a partnership has been borne.
www.testrugby.com
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